In these unprecedented times we continue to offer unexpectedly personal service and we understand that your plans may have been disrupted. Please visit our dedicated coronavirus page to see how we can help you.
An increasing number of Brits are turning to online marketplaces for car buying, driven by the ease and simplicity of the process while showrooms slowly reopen.
According to Carwow, the car buying comparison website, it represents a wider trend across Europe where people are ditching the showroom experience in favour of a quick purchase online.
Some 54% of recent car buyers in the UK revealed they would prioritise purchasing a vehicle online in future, compared to 45% of those in Spain and 38% in Germany.
Having surveyed 1,000 customers across the three nations, a switch to virtual buying was highlighted at a time of showroom closures as a result of the coronavirus pandemic.
As dealers were forced to shift their operations online, more than a third of UK customers said they welcomed the changes that were introduced to support a remote buying process.
Of recent buyers in the UK, 43% said they had purchased without visiting a showroom, nearly double the number of Germans, and three times the number of Spanish, who did similar.
A third of UK customers were happy to purchase after watching virtual video tours of the cars they wished to buy too.
The ability to test-drive vehicles was a sticking point for some online purchases, with the majority of customers keen to have the ability to do so from their own property.
Perhaps unsurprisingly, the main reason that most digital buyers have ventured to showrooms since they have reopened was to get behind the wheel of their chosen vehicle.
Of those buyers not offered a from-home test drive experience, one in four said they would prefer it in future.
According to carwow, virtual processes could be set to become the new norm, with customers expecting an end-to-end digital process complete with tours and from-home test drives.
It’s not just car buyers that are taking advantage of digital processes either, as numerous motorhome and caravan dealerships across the UK have also adapted their operations to boost sales. Demand for motorhomes has spiralled post-lockdown as Brits seek holiday experiences in the UK that do not require flying.
Date Created: 01/09/2020