British holidaymakers would prefer to explore destinations and immerse themselves in local culture over topping up their tan on a beach, new research suggests.
The research found that more than half of Brits look forward to discovering new places when they travel, compared to three in then who long for a dip in the sea.
Of 2,000 tourists quizzed for research commissioned by Rentalcars.com, more than half also said they enjoy sampling local cuisine when overseas and spending time with friends and family.
Around a quarter of those questioned said they found the prospect of local guided tours and adventures highly appealing too, as it enables them to fully immerse themselves in a new culture.
The outcomes highlight changing mind-sets among Brits, with more than 80% of them saying that something irritates them about a trip to the beach, from dealing with noisy children and other tourists to sand getting into unusual places!
Instead, the results point to people looking to get more from their holiday experiences, with activities and excursions at the top of the agenda.
Seven in ten holidaymakers even said they would travel more than an hour from their destination in search of these experiences, compared to 5% of Brits said they would stay at their resort and relax.
Walking was deemed the most popular method of getting around, although a third said they would consider public transport if it was reliable.
However, 37% said they wanted the freedom and flexibility to explore themselves, deeming a hire car as the best means of travel.
If you fall into that category, you may also wish to consider purchasing car hire excess insurance to cover the excess you would need to pay should your hire car be damaged or stolen.
Given that the excess figure can be hundreds or even thousands of pounds, the additional cover can provide peace of mind for the duration of your trip and for a fraction of the price of cover offered at the car rental desk.
Date Created: 28/08/2019