Visitors to Europe’s top destination for 24-hour partying are getting older, as millennials are turning their backs on Ibiza in favour of more affordable clubbing experiences in Greece and elsewhere.
That’s according to Thomas Cook, whose figures show that over the past five years, one in six bookings have moved from those under 30 to those aged between 30 and 39.
Many previous visitors are still returning to the party island, however they are now visiting with different tastes and more spending money so they can enjoy a different type of holiday.
As a result, there has been an increase in the number of wellness sessions booked during the day and VIP party experiences at night in designer hotels.
The travel agent has also revealed a 6% rise in the number of family holidays to Ibiza – one of Spain’s Balearic Islands – as regular visitors to the island move on to the next stage in their life.
Tony Hopkins, Thomas Cook's UK product director, believes Ibiza is changing as customer tastes change and insists it is now becoming a lot more exclusive.
“The happy hardcore of the 90s and early 2000s is giving way to chillout beats to suit a growing band of thirty-somethings and their young families,” said Mr Hopkins.
Due to this, Greek islands that were previously thought of as an ideal destination for a quiet break are now proving popular amongst young partygoers.
Bookings for Zante and Kos by those under 25 have doubled since 2009, whilst demand from those over 50 has dropped considerably.
Zante’s Laganas Strip is one of Europe’s most popular nightlife destinations for travellers on a tight budget, whilst Bar Street in Kardamena, Kos allows visitors to party into the early hours.
Mr Hopkins said: “Kos and Zante's dedicated party areas are attractive to young revellers looking for a more affordable alternative to Ibiza.”
As a result of the growing popularity, Greece is having an outstanding year for tourism, with the party-islands broadening the country’s offering to travellers.
If you’re thinking of travelling abroad this year, be sure to organise your budget travel insurance in advance
Date Created: 05/09/2017