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Thailand is expecting to see a sharp rise in tourism revenue next year, as the country campaigns to attract more quality tourists.
In recent months, tourism revenue has dropped due to political unrest, however the Tourism Authority of Thailand (TAT) is confident that they will see significant growth in 2018.
The tourism board expects to make just over $90 billion in revenue through tourism next year, a significant increase on the number the country is set to record this year.
An influx of international visitors will be a key factor in the 15% jump increase in revenue, whilst domestic revenue is also set to increase by 5%.
In 2016, there were 32.5 million international arrivals, just over an 8% upturn from the previous year, according to official data from the tourism board.
This year Thailand expects to welcome almost 35 million international visitors – in the period between January and June 2017, the number of foreign visitors increased by 5%, equating to around 18 million arrivals.
A large part of this is down to the activities on offer to visitors, including diving, snorkelling and hiking, but there has also been an increase in the number of flights arriving in Thailand.
However, the country remains eager to attract more travellers and TAT are focusing their marketing efforts on attracting first-time visitors from second-tier cities in Europe and China.
Plans have also been approved for the construction of a 459-metre-high observation tower in Bangkok, which will be the country’s landmark and tallest building.
The Thai cabinet have given the go-ahead for the construction, which is estimated to cost $178 million, but have not yet revealed when it will be completed.
Sansern Kaewkamnerd, a government spokesman, said: “This will be Thailand's new tourism landmark. There will be no shops and the profits made from entry fee will be donated to charity.”
If you’re thinking of travelling abroad this year, be sure to organise your long-haul travel insurance in advance
Date Created: 17/07/2017