The Balearic Islands saw 196,892 UK travellers visit in April 2017, an increase of 9.3% when compared to the same month in 2016.
Consisting of four larger islands – Majorca, Minorca, Ibiza and Formentera – as well as many minor islands, the area is well renowned for attracting British travellers.
Both Ibiza and Formentera saw 16.8% rise during April this year when compared to the same month in 2016, whilst Menorca and Mallorca increased by 9.1% and 8.3% respectively.
Pere Muñoz Perugorria, Managing Director of the Balearic Islands Tourist Board, said: “The UK market is one of our strongest and it’s great to see such promising tourism arrivals for April 2017, which we are hoping will continue for the remainder of the year.”
This upturn in numbers is in line with the Balearic Islands Tourism Board, who have made efforts to attract visitors to the island all year round.
The tourism board launched a ‘Better in Winter’ strategy to highlight the advantages of visiting the islands during the winter months and move their image away from just a sea and sun destination.
In order to sell the islands as a winter holiday destination, the Balearic Islands Tourism Board has tried to show how that time of year can offer travellers a more relaxed pace of life and less crowds, although there are still plenty of festivals and events.
Over the course of 2016, there were 3,699,408 UK arrivals to the Balearic Island – an increase of 8.5% on the figures recorded in 2015.
A great deal of tourism comes to the Island via cruise ships, with more than 500 cruises docking in Palma last year, carrying 1.5 million passengers.
If you’re thinking of travelling abroad this year, be sure to organise your short-haul travel insurance in advance
Date Created: 23/06/2017