Turin in Italy is set to be the top destination for European travellers in 2017, according to eDreams Odigeo’s European Traveller Insights Report.
The city, based in northern Italy, came top of the list with a 316% rise in bookings for next year, and was surprisingly followed by Astana in Kazakhstan, where bookings are up by 176%.
Turin has seen an increase in flight routes across Europe, which may well have contributed to its significant rise in bookings.
The online travel company’s list of top destinations for European travellers is based on growth in forward bookings compared with last year.
In third place was Rotterdam in the Netherlands, which saw a 174% rise, followed by Havana, Cuba which increased by 134% – benefitting from a recent lift in US travel restrictions.
Saudi Arabia occupied fifth and sixth on the list, with Jeddah (98%) and Medina (93%) both seeing a considerable increase in forward bookings.
One of the biggest surprises in the table was Inverness in Scotland, which finished in joint eighth, alongside Stuttgart in Germany – both saw bookings up by 80% when compared to last year.
The fall in the value of sterling is thought to be fuelling demand for Inverness, which is often referred to as the ‘capital of the Highlands’.
This follows British Airways reinstating a daily Heathrow-Inverness route in May for the first time in nearly 20 years.
As a result, Inverness is set for a larger tourism boost than locations such as Fez, Morocco (75%), Bologna, Italy (71%), Montego Bay, Jamaica (69%) and Punta Cana, Dominican Republic (68%).
In joint fourteenth place was Hanoi in Vietnam and Guangzhou in China, which both saw forward bookings increase by 67%.
The majority of destinations have seen a boost due to an increase in accessibility, according to Dana Dunne, Chief Executive of eDreams Odigeo.
If you’re thinking of travelling abroad this year, be sure to organise your worldwide travel insurance in advance.
Date Created: 13/12/2016