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Chile is making plans to try and build on a 20% rise in visitors from the UK, which includes adding a new direct flight from Heathrow Airport.
The flight from Heathrow to Santiago, which takes 14 hours and 40 minutes, will be British Airways’ longest direct journey out of the London airport.
Chile managed to attract 50,000 visitors from the UK during 2015 and saw a 20% rise between January and June this year when compared to the previous 12 months.
The country’s tourism board, Turismo Chile, is hoping to target UK travel agents by launching new online training over the course of the next few weeks.
Familiarisation trips are also in place for next year, first for tour operators, then travel agents, so they can give a snapshot of the opportunities on offer within Chile.
Despite the upturn in visitors, Turismo Chile believe a lot of travel agents are not up-to-date with their knowledge of the country so do not feel confident selling it.
The tourism board believe that people go looking to travel to Chile but often end up in Argentina.
Adrien Champagnat, Europe marketing manager for Turismo Chile, said: “We know that when people come to Chile long-haul they also travel to other countries. They stay here for an average of two weeks but we have lots of reasons for them to stay longer.”
Turismo Chile – who also have a partnership with UK tour operator Cox and Kings – has set its sights on the over 50s market, as they believe there is plenty in the country to appeal to them.
It is hoped that the partnership with British Airways will entice the airline’s loyal customers to visit Chile as they will be less apprehensive about the long-haul flight.
If you’re thinking of travelling abroad this year, be sure to organise your long-haul travel insurance in advance
Date Created: 14/11/2016