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British holidaymakers are opting for more city breaks and less traditional beach holidays, according to new research from the Association of British Travel Agents (ABTA).
Brits have continued to holiday abroad throughout the past 12 months, even despite a lot of unrest in countries around the world, with more than half the population (56%) taking a holiday abroad over the last year.
The number of people who have booked a holiday this year has increased by 2% on 2015 figures, according to research firm Arkenford, who carried out the study on behalf of ABTA.
Findings from the research show that city breaks are the nation’s favourite type of holiday, with over half the population (53%) taking one in the past 12 months.
However, the number of people enjoying a beach holiday over the last year has dropped back to the same levels in 2014.
One of the reasons for the drop might be the unrest found in popular beach resort destinations, including Egypt, where flights to Sharm el Sheikh have been restricted.
ABTA chief executive Mark Tanzer said: “Following an extraordinary couple of years, it is not surprising to find world events impacting people’s choice of holiday type and destination.”
As a result, the figures suggest that British travellers are more than willing to enjoy a different type of holiday than a traditional two-week vacation on the beach.
For example, the Western Mediterranean has been a popular destination of the last two years, but there has been a notable increase in tourists planning to visit a new destination next year.
Just under half (45%) of people said that they are likely to visit a country they are yet to visit next year, whilst over a third (36%) said the same thing in 2015.
According to ABTA, interest in all-inclusive breaks has increased as holidaymakers look for certainty over holiday budgets and protect themselves from a drop in the value of the pound following the EU Referendum result.
If you’re thinking of travelling abroad this year, be sure to organise your single trip travel insurance in advance
Date Created: 17/10/2016