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A global study revealing the major consumer mega-trends that are expected to have the most impact on the travel and hospitality industry in the future has been published.
TrendWatching, a company that tracks emerging patterns in consumer behaviour, has joined with Sabre Hospitality Solutions to produce the 'Consumer Mega-Trends Impacting Hospitality' study.
It looks at six major emerging trends with the market and aims to show hoteliers how they will alter what their guests will want in a rapidly changing marketplace.
The research looks across industries to find out what the most relevant trends to hospitality actually are and how they are likely to develop over the next few years.
Multiple case studies are included so that hoteliers can use them to go on to create an experience that guests will be looking for.
“Hotel brands that learn, understand and respond to these emerging trends will strengthen their customer relationships by providing experiences that go above and beyond what guests expect,” the report says.
Two key trends
Two of the most important trends examined in the report are 'Youniverse – It’s all about the guest' and 'Helpful – Be part of the solution, not the problem'.
In today’s market, personalisation is centered on consumers telling brands what they want and then the business has to move on the information and react in the right way. New technologies including facial recognition, biometric sensors and brainwave readers that will all allow brands to customise guest experiences to a far greater degree than is currently possible.
The study found that more than 50% of consumers are now willing to share data in return for something that benefits them, so hoteliers now have opportunities to help consumers make their decisions and understand their hidden travel preferences too.
The report also provides a consumer trend canvas to help hoteliers act on the information it provides and which allows them to prepare for the future expectations of their customers in the best possible way.
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Date Created: 03/05/2016