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Britain has been enjoying even more tourists as they spend more cash than ever before, totalling an additional £2.5 billion over the past four years - breaking all previous records.
This figure has also beat the original target set by the UK Government back in 2011 by half a billion pounds – ultimately meaning that every £1 invested in VisitBritain has resulted in tourists spending a whopping £21 in the country.
A huge economic driver
As a result VisitBritain has brought in an additional £630 million into the economy as it became the partner in the cross-UK Government GREAT initiative.
Christopher Rodrigues, VisitBritain Chairman, said as a firm, VisitBritain has contributed a record-breaking amount of money to the economy.
Inbound tourism is obviously a huge economic driver, he added.
Mr Rodrigues also explained that the company is looking forward to delivering even more award-winning initiatives and campaigns to build new partnerships across the globe.
Britain reaping the benefits of tourism spend
While London continues to attract international holidaymakers, other nations and cities also seem to be attracting more international travellers than ever before – with numbers from 2014 showing:
VisitBritain is also expecting further increases in international spend, predicting growth of 20% to £42 million by just 2020 – raising tourism spend by £4.5 billion.
With regards to 2015, VisitBritain has said that the first few months of the year are set to meet their targets – breaking previous records with over 20 million international visits to Britain during January to July; representing a 3% increase when compared to the time in 2014.
If you’re thinking of going abroad for hotter climes, don’t forget to book your European travel insurance in advance.
Date Created: 16/10/2015