While a good book is a must-have item for many holidaymakers, research by British Airways (BA) has revealed that most holiday reads don’t even make it off the plane.
According to the airline, who surveyed 1,000 people, a massive 500 books are left behind on flights every single year while tech-savvy tourists unwittingly abandon as many as 1,400 e-readers.
Despite the larger number of e-readers being left behind, BA found books are still the most popular form of reading material as three in five passengers read one on board compared to one in five who opted for a digital e-reader.
Most commonly abandoned books
Novels were the most popular form of literature forgotten on flights, accounting for 22%, while crime thrillers, travel guides, non-fiction books and textbooks were also left behind.
George R. R. Martin’s A Game of Thrones was the most common book found on flights while E.L. James’ follow-up Grey: Fifty Shades of Grey as told by Christian took second place.
The remainder of the top five was made up of Girl on the Train by Paula Hawkins, Us by David Nichols and Gillian Flynn’s Gone Girl.
Fiction was not the only genre left though – passengers also forgot popular autobiographies.
Hilary Clinton’s autobiography Hard Choices was the sixth most popular book left behind, followed by historical fiction Bringing up the Bodies by Hilary Mantel.
The last three entries on the top ten list were then made up of Social Intelligence (Daniel Goleman), Shotgun Lovesongs (Nickolas Butlen) and Funny Girl (Nick Hornby).
Brits’ reading habits
While a shocking number of books don’t actually make to the beach, Brits still showed a strong desire to read whilst on holiday.
Travellers from the South East were the most prolific readers, taking two or three books away with them, while a massive 90% of tourists from the East Midlands were likely to pack a holiday read.
Those from the North East showed less love for reading – with only 25% popping a book in their bags – while Scottish tourists favoured e-readers over traditional paperbacks with 28% likely to take one away with them compared to 9% in East Anglia.
If you’re planning on taking a book or e-reader away with you this summer then don’t forget to organise budget travel insurance in advance to protect your possessions against loss, theft or damage
Date Created: 10/07/2015