British holidaymakers are turning their backs on two week holidays to make the most of several shorter breaks, according to Travelodge’s 2015 Holiday Index Survey.
According to the poll, just 19% of respondents will be taking a two week break away this year – a decrease from 35% in 2011 – while half have booked four short breaks away throughout the year.
Brits boosting economy
However, the hospitality industry is set to benefit from this change in trends due to a rise in spending, with 80% of respondents choosing to spend more cash on their short staycations.
Travelodge predicts this new trend will boost the economy by £16.5 billion – an increase from £14.8 billion in 2014 – due to British holidaymakers spending £501.28 on their UK staycation, an increase of £70.95 in comparison to 2014 and up £102 from 2013.
Shakila Ahmed, Travelodge spokeswoman, said Britain has become a nation of “value seekers”.
She added that in order to get the very most of out of our annual holiday entitlement “we are using our allowance in bursts throughout the year rather than all in one go”.
Ahmed added that this trend was evident across Travelodge’s 504 UK hotels, who have all witnessed an increase in the number of bookings during the summer and other key holiday dates throughout 2015.
The most popular locations in the UK
She also noted that the significant growth in staycations is most prominent throughout British seaside locations, whose popularity has been resurrected in recent times. Some 56% of Brits opted for the following locations:
However, 35% of respondents were also on the look-out for a rural break, with the most popular locations of choice being:
While city breaks fell in popularity – from 35% to 25% year-on-year – the most popular locations were:
If you would prefer to go abroad this year and benefit from the sunshine, ensure you have European travel insurance in advance.
Date Created: 02/06/2015