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Four in ten British travellers will spend more money on their holidays this year, according to new research published by TripAdvisor.
In their survey, it was found that the hospitality sector will benefit from an 8% increased spend as Brits bump their travel budget to £5,500 for 2015.
This ranks the UK amongst the top five countries in the world in terms of holiday spend; securing a place just after Switzerland, Australia, New Zealand the USA.
Russia and Germany are the only countries thought to be reducing their annual spend on trips away.
The TripBarometer
These results originate from the TripBarometer study conducted by the independent research firm Ipsos. They analysed a total of 44,000 responses from travellers around the world with 3,735 of those people coming from the UK.
Ipsos found that 38% of British travellers were more likely to take a long haul flight this year than any other traveller worldwide with Australia and New Zealand remaining the top destinations.
However, while 9% of Brits intend to travel to these countries this year only 1% actually made it Down Under in 2014. This means that the actual number of Brits to visit these countries may be lower than expected come the end of the year.
Domestic travel has also remained extremely popular within the UK as a staggering 49% of Brits continue to choose to staycation.
The increased budgets of British travellers has also had a knock-on effect on hoteliers and travel agents who will be doing all they can to improve their services and attract more visitors.
Almost half (48%) of British hoteliers intend to increase their room rates this year but a massive 45% explained this was to fund renovations to their establishment rather than simply to make money.
Improving their online reputation will also be a priority for 60% of hotels who intend to spend a little more on this during 2015 while 26% plan to spend “much more” on getting themselves web-ready.
If you’re one of the 9% of Brits planning to spend more on a holiday in Australia or New Zealand this year then you must make sure you have long-haul travel insurance arranged well in advance.
Date Created: 12/03/2015
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