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The countdown to summer has already begun in earnest, according to the latest figures from ABTA, with the travel association forecasting that a third of summer holiday bookings are set to be sold in the first two months of 2015.
January 2015 has already seen a strong early booking trend amongst ABTA members, with figures already up by as much as 30-50% when compared to the same period last year.
Cuts to Air Passenger Duty and the favourable pound to euro exchange rate are said to be just some of the factors that may have triggered a flurry of early bookings amongst UK travellers.
Travellers aged between 16 and 24 are the key drivers (51%) behind the boost to early bookings, with 44% of 25-34 year-olds also snapping up holiday deals earlier than they did in 2014.
Families are also keen to take advantage of early booking deals in 2015, with these figures standing at 46% for those who have children under 5 and 43% for those who have children over 5.
The Balearics, the Canaries and Greece are set to be amongst some of the most popular destinations for 2015, according to early booking data - with Costa Rica, Mexico, Cuba and the Dominican Republic also set to hit the mark when it comes to long haul destinations.
Commenting on the figures, Mark Tanzer, ABTA Chief Executive said:
“A favourable exchange rate and a cut in Air Passenger Duty, combined with consumers starting to feel more positive about their finances, should benefit the travel market in 2015 and so it is very encouraging to see a strong start to the year. One outcome of the recent financial crisis is that consumers are savvier and so we are not surprised to see that more people are booking early.”
ABTA has also revealed that it is has launched a new hub on its website for holidaymakers - www.abta.com/earlybird - to offer advice on early bookings.
Why not book your single-trip travel insurance early to offer you added peace of mind?
Date Created: 16/01/2015