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Allocated seating boosts Ryanair

Budget airline Ryanair has faced plenty of criticism over recent years. It has been named the ‘worst British brand’ in a Which? Survey and it even has its very own hate-page.

However, Ryanair now seems to be trying to fix its broken image with a number of new initiatives. That’s despite chief executive Michael O’Leary stating the airline had no plans to do such a thing. Well, it has. And it seems to be working.

One of the biggest changes is the move to allocated seating. Rival airline easyJet changed to a fully allocated seating system a year ago and has been praised by customers. Since 1st February 2014 passengers have been able to select their preferred seats at the time of booking or when checking-in. However, it will cost.

There are three options: premium seats offering priority boarding and extra legroom (£10), standard seats which allow customers to choose between an aisle and window seat. The last option is for those that don’t want to select a seat; they will be allocated one at check-in for no extra cost. Some of the other changes made by Ryanair include reduced bag fees, quiet flights, 24-hour grace periods and the option to take a second piece of hand luggage.

These customer service improvements have not only benefitted passengers, but also had an impact on business. Ryanair issued two profit warnings last year, but it has revealed that things are set to improve in 2014. Mr O’Leary said that the €35 million (£28.8m) loss the airline made in the last quarter was expected, but that it was still on track for full year profits of between €500 million and €520 million.

It had a 6% increase in the number of passengers in the final three months, but revenue was down as ticket prices had fallen. With big plans for the future, Ryanair has plans to grow to 110 million customers a year. And it seems that things are already looking up as shares were up by 3.8% yesterday. If you are heading off on holiday in 2014, it is important to secure travel insurance in advance.

Date Created: 05/02/2014


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February
02 -Additional capacity at Heathrow and Gatwick 'is essential', says ABTA
03 -#LoveRyanair - loved up couples get the chance to win pair of return tickets
04 -easyJet launches new livery - and its trademark orange still takes centre stage
05 -Qantas trials new virtual reality entertainment service
06 -Summer holiday bookings surged in January, research reveals
09 -Benedict Cumberbatch named female travellers' ideal partner for a romantic break
10 -Bulgaria named the cheapest family ski holiday destination this half term
11 -We enjoy an overnight stay in our meeting location - say 60% of business travellers
12 -Come cruise with me: celebrity chefs to cook up a storm on P&O Cruises' new ship
13 -Orlando, New York, Dubai - holidaying families set to escape the February freeze this half term
16 -As tens of thousands of Brits head to the slopes ABTA urges them to 'stay safe'
17 -Bordeaux named Best European destination for 2015
18 -Good news for holidaying families - 70% of headteachers say they will stagger term dates from September
19 -Croatia revealed as the new hot spot for British holidaymakers
20 -More sunshine and warmer weather would make us the happiest - say 60% of Brits
23 -Easyjet introduces 2nd cabin bag policy for its plus customers
24 -A fortnight in sunny Spain - survey reveals how the average Brit will spend their break abroad in 2015
25 -Italian beach named best in Europe
26 -Weymouth to Cherbourg high-speed Ferry planned
27 -Holidaying Brits put bad stereotypes to bed
January
05 -Falling value of the euro set to leave holidaying Brits quids in
06 -45% of travellers say new runway should be built at Gatwick
06 -Lithuania Adopts the Euro
07 -The Azores named most sustainable destination in world ranking
08 -Bristol named Britain’s most punctual airport
09 -Travelling solo – more and more Brits opting to travel alone
12 -Holiday planning - we're not stressed about it, say more than half of Brits
13 -Just one day left to take advantage of easyjet's 'Happy Bums' seat sale
14 -Paris tourism industry reps start world tour in Feb to reassure concerned travellers
15 -92% of travellers admit to arguing with their nearest and dearest on holiday
16 -Third of summer holidays to be sold in first two months of 2015, say ABTA
19 -Wizz Air announces new routes from Gdansk base
20 -Prague named the best value destination of 2015
21 -Tenerife for dining in and Turkey for dining out - research reveals biggest holiday mealtime savings
22 -Record number of Brits flocking to the sun-kissed beaches of Aruba
23 -Innsbruck, Madrid, Riga and more - cities shortlisted for European Best Destination 2015
26 -Inspiring envy and impressing friends - some of the more unusual motivations behind holiday bookings
27 -Flights to US cancelled - up to 3ft of snow predicted in NYC, Boston and more
28 -Bring an end to British APD altogether - Ryanair makes government call
29 -Global international tourist numbers push past 1.1 billion in 2014
30 -New Zealand scoops top country accolade in Wanderlust reader awards
2014