Latest figures from VisitEngland covering 2012 reveal that the trend to holiday at home in the UK is holding strong. Domestic tourism in England grew by nine per cent over the twelve-month period of 2012 reaching an all time high of £19.5 billion. The results of the Great Britain Tourism Survey also found that we Brits took 104 million overnight trips in England last year.
What these figures show is that the staycation – the name given to the tendency to holiday at home during times of financial hardship – is here to stay. These results also come tellingly from a period that suffered some of the worst summer weather on record in the UK. Perhaps this was reflected in the slight drop in countryside and beach breaks, dropping by two per cent. However, city breaks in the UK were up, as was overall spend on trips.
The survey also found that there was a significant rise in the number of day trips taken by Brits during 2012. Again, this may reflect a new trend or it could simply be a reaction to the weather, with people planning shorter city trips to avoid having their holiday ruined by the poor weather.
The results are particularly interesting as it was expected that the popularity of the staycation would begin to subside after a few years as confidence began to return about the economy. Perhaps it is a reflection of the continued economic concern that it is still big business.
The figures for outbound travellers for 2012 were flat, with no significant change from the figures for 2011. The concern that many people would leave the country to avoid the Olympics proved unfounded. James Berresford, the CEO of VisitEngland said: “These figures clearly show that England is still a much-loved holiday destination for millions of Britons.”
Who knows what 2013 will tell us? Are we still staying at home to holiday or will we be booking travel insurance and heading abroad this summer?
Date Created: 23/04/2013