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Serbia records highest UK visitor figures in two decades

Serbia1Improved tourism infrastructure has seen UK visitor numbers to Serbia reach a 20-year high, according to figures from the national tourism board.

Between January and September 2017, there was a 15% year-on-year increase in the number of visitors, with 25,627 Brits opting to explore the Balkan nation.

The country has seen consistent growth in the level of tourism for five consecutive years, and numbers are expected to continue to grow.

Serbia’s tourism board expects there to be a further 40% rise in the number of visitors from the UK in the next three years.

Marija Labovic, Chief Executive and Managing Director for the National Tourism Organisation of Serbia, said: “We have Belgrade as a city-break destination, but all these other aspects – culture, history, adventure, gastronomy and wineries – are adding to it, together with the museums that are open now.”

The Museum of Contemporary Art in Belgrade underwent reconstruction and has now reopened, following its closure for nearly nine years.

Growing interest has seen a number of travel agents, including Explore,Regent Holidays, Ramblers Worldwide and Travel the Unknown, start selling adventure experiences in Serbia to travellers.

Both the Serbian and Hungarian governments have approved a Memorandum of Understanding, which will see both countries work together to provide tourist attractions to travellers.

This comes after the Serbian Government set up a national council to focus on developing and improving the country’s tourism offering.

Data shows that more than one million travellers in total visited the country during the first eight months of 2017, which is an 18% rise on the figure recorded in the same period last year.

The majority of those visiting travelled to the capital, Belgrade, whilst other popular destinations included Novi Sad, Nis and Vrnjacka Banja.

If you’re thinking of travelling abroad this year, be sure to organise your European travel insurance in advance 

Date Created: 08 November 2017

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