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Cyprus anticipates record-breaking year for tourism

View1The Cyprus Tourism Organisation is predicting 2017 to be record-breaking year, following a 3% rise in visitor numbers between January and March.

The island attracted 99,503 UK visitors during the first three months of 2017, which is up 3.6% on the same period in 2016.

Following a record-breaking 2016, which saw 3.2 million arrivals in total, the island is expecting to continue the upward trend in tourism.

UK travellers are the primary market when it comes to tourism and accounted for 40% of total arrivals to the island last year.

These numbers meant that tourism-related revenues hit $2.5 billion – a 12% increase on 2015 – whilst each tourist spends around $800 per visit on average.

Many choose to visit Cyprus for their holidays for its year-round sunshine, world-class spas and stunning landscapes.

Orestis Rossides, UK director of the Cyprus Tourism Organisation, said: “Visitor figures for 2017 are looking positive and this upward trend is only set to continue.”

In order to develop tourism, the Cyprus Tourism Organisation has appointed a new PR team to increase awareness of, and bookings to, the island.

They will also try to ensure that travellers view Cyprus as a safe and accessible destination, with a warm climate and plenty of outdoor activities.

Just three years ago, Cyprus had to revamp its appeal to tourists after losing travellers to nearby destinations such as Tunisia, Morocco, Egypt and Turkey.

The tourism industry is currently worth more than 20% of the country’s $18.5 billion economy and that figure is expected to increase over the next few years.

Almost 11% of the island's total workforce will be employed in the tourism industry this year, up from around 9% in 2016.

If you’re thinking of travelling abroad this year, be sure to organise your family travel insurance in advance.

Date Created: 17 May 2017

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