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Family breaks to Europe popular amongst British parents

BoatMore British parents are opting to take their children on European city breaks, according to a new study conducted on behalf of Staycity.

A total of 3,193 British adults, all with at least one child under 16, were surveyed to gain an understanding of how their attitudes towards travel had changed over the years.

Findings show that Amsterdam, Paris and Dubrovnik were the most popular cities to take children, closely followed by Barcelona and Copenhagen.

Just over 50% of the parents stated that they had enjoyed a traditional beach holiday in the past year, whilst 39% said they had gone on a city break.

The average length of the city breaks enjoyed by families was three nights, whilst the most popular months to visit were February, April and December.

Families who went on a city break to a European city had slightly older children – with the average age of 11 years old – than those who went on a traditional beach holiday.

One of the main reasons for the popularity of European city breaks is the appeal of local attractions, landmarks and events, such as Disneyland Paris.

However, 18% of parents said that they visited a European city to introduce their children to a new culture and to get a greater grasp of other languages.

Other popular reasons for visiting were to educate children on the history of a city or to visit family and friends already in the city.

The popularity of European city breaks is also reflected in a new European Travel Commission (ETC) report – called European Tourism - Trends and Prospects – which revealed that tourism within the continent was expected to grow throughout 2017.

A number of destinations, including Iceland, were expected to see double-digit growth during the first few months of 2017.

If you’re thinking of travelling abroad this year, be sure to organise your European travel insurance in advance 

Date Created: 15 May 2017

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