UK travellers become biggest market for Kenya tourism

Kenya1The UK has regained its position as the number one visitor market in Kenya, according to the country’s tourism board.

During the first quarter of 2017, there was an 11% rise in the number of UK visitors to the country, which saw it jump ahead of America in Kenya’s visitor market.

Kenya is currently visited around 1.3 million tourists each year and around 100,000 of those are British.

The tourism industry in the target is experiencing significant growth, having increased by 16.7% since June 2016.

The opening of a new railway line between Nairobi and Mombasa is also expected to boost the industry, as the two key cities will be connected by just a five-hour train ride.

Plans are in place for the train to also stop off at three key tourism hubs, which will take passengers through the country’s national parks.

Dr Betty Addero Radier, Chief Executive of the Kenyan Tourism Board, believes that the development will be a driving force behind a considerable rise in domestic and international tourism.

In an attempt to boost the number of families visiting the country, Kenya is also set to waive visa costs for under 16s.

Talks are underway with the country’s national’s parks so the tourist board’s UK tour operator partners can offer families preferential rates.

Kenya is also trying to develop their cruise market, and will begin talks with countries including Tanzania and South Africa with the view of organising a multi-destination itinerary that could include the Seychelles.

Efforts to make the south of the country more accessible by building a new road are also set to be completed later this year.

Dr Radier added: “It’s a completely different experience in the south of the country and by the coast than you get in the national parks. “

If you’re thinking of travelling abroad this year, be sure to organise your family travel insurance in advance

Date Created: 11 May 2017

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