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Hotel offers upgrade for middle seat flyers

Anyone flying into Los Angeles International Airport who has had to sit between two other passengers in the middle seat might find a nice surprise awaiting them on arrival, as the Shore Hotel in Santa Monica is offering them free room upgrades.

The Californian beach-front hotel is promising guests who can prove they flew into LAX sitting in-between two other people rooms boasting views of the Pacific Ocean and the city’s famous boardwalk.

More comfort

The offer is valid until 26 May and is only available to economy class travellers who book rooms before they land, as well as being subject to availability.

The hotel’s general manager, Gerry Peck, said: “Given our beach-front location in Santa Monica, we are uniquely positioned to make our guests more comfortable upon arrival by providing them with a view that is infinitely more enjoyable than what they experienced on their flight.” 

Quirky perks

Although this might be a first for this particular deal, other quirky promotions are a staple of the travel industry's history.

Last year’s Mother’s Day in the US was marked by American airline JetBlue who gave free plane tickets to every passenger on board a flight from New York to California. This came about because of a one-off promotion that offered every traveller 25% off a ticket for each baby that cried on a flight, and on this particular one five babies did.

Another baby, namely Prince George, caused a flurry of promotions on his birth in 2013 when hotels, airlines and other attractions offered deals to customers expecting a child.

Free travel for life is the ultimate deal and a few travellers have managed to bag it. The thing is, it usually entails being born on a plane, as happened on a flight between Penang and Kuching on Borneo Island in 2009 and led to AirAsia giving the baby a free pass forever.

Other carriers such as Thai Airways, Asia Pacific Airlines and Polar Airlines are reported to have given similar gifts, while Virgin Atlantic gave one baby born in the air free flights up until the age of 21.

If you’re thinking of travelling abroad this year, be sure to organise your Family Travel Insurance in advance.

Date Created: 06 March 2017

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