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VisitEngland announces funding to nine tourist attractions

StonehengeVisitEngland has announced the nine winning bidders that have secured year one funding from the £40 million Discover England Fund.

After a demanding application process, the winners include initiatives to make England a more attractive proposition for tourists.

From increasing accessibility to the nation’s waterways to boosting transport links and online holiday booking systems, all should have a positive effect on Britain’s travel sector.

The nine winning applicants are:

  • The Great West Way – a project focused on a 125 mile long route between London and Bristol.
  • Growing Manchester as an International Gateway – providing leisure and business excursions for international visitors flying into Manchester.
  • Town and Country – SuperBreak takes its product to the Australian and US markets enabling people to book holidays across England.
  • Growing new audiences for England’s Heritage Product – using technology to bring heritage to life.
  • Discovering the mighty rivers and majestic canals of England – targeting Gerany and Scandinavia with a focus on waterways across the Midlands.
  • Brit Xplorer – a project providing an ability to purchase multi-day coach travel in markets overseas before setting foot in England.
  • BritRail England Pass M-Ticket – allowing the movement of the BritRail England pass to mobile and the expansion of the BritRail retail network.
  • Britain Fix(-ed): STA Travel – the development of bite-size packages to suit international youth markets.
  • London and Manchester: Gateways of England – targeting visitors from Gulf Cooperation Council countries to enhance intercity travel.

Tourism Minister Tracey Crouch said: “These exciting projects will help encourage even more visitors to experience the wonderful sights and scenery we have across the whole country.

“We are committed to strengthening tourism outside London and these innovative programmes will help build world-class attractions that will draw tourists and benefit local economies.”

In total, the successful bids that have been announced to date add up to £3 million and are from all over the country.

The three-year Discover England Fund was announced earlier this year by the Government in order to ensure that England stays competitive in the ever-expanding tourism industry.

The hope is that the funding will ensure that England offers world-class tourism products, driving growth from international visitors across the regions.

An announcement was made in August naming seven projects that would also receive funding in order to attract visitors from already established visitor markets such as The Netherlands, France, Germany and the United States, as well as potential growth markets including the Middle East and China.

VisitEngland Chief Executive, Sally Balcombe, said: “The successful round-one bidders demonstrate the outstanding quality and innovation thriving across England’s tourism landscape.”

If you’re thinking of travelling abroad this year, be sure to organise your last specialist travel insurance in advance


Date Created: 03 October 2016

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