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Hit TV drama sees increase in tourists travelling to Cornwall

CornwallCornwall has seen a rise in visit’s following the airing of the second series of the hit BBC1 costume drama, Poldark.

The VisitCornwall website reports that there has been a 20% increase in visits following the airing, as website traffic and social media activity have also increased.

The Chief Executive of VisitCornwall, Malcolm Bell, has predicted that as the show runs over the next eight weeks they will continue to see interest in the area rise.

Figures after the first series of Winston Graham’s novels aired, show that nearly half the people holidaying in Cornwall have seen the drama.

Of that total number, a quarter claimed the show had influenced them to come back to the county due to seeing the rugged coastlines and lush scenery on TV.

According to Mr Bell, around 12% of visitors who travelled to the area came because of Poldark, and they are hoping for better this season due to its airing in November, which is when people tend to think about next year’s holiday.

The effect has also been felt at independent accommodation website, Stay in Cornwall, where there has been an increase of 20% in visits.

According to Emma Seymour-Sloan, of www.stayincornwall.co.uk, interest in holidaying in Cornwall grows massively when Poldark is on the air, and has become a huge factor for the tourism and hospitality sector in the area.

It is thought that a large part of the success is down to the show highlighting the stunning Cornish landscape, which is hugely attractive to tourists.

The second series of Poldark was filmed all over the county - including National Trust beauty spots Holywell Bay, Porthcurno, Kynance Cove and Gunnwalloe on The Lizard.

Figures show that nearly 4.4 million people visited Cornwall in 2015, whilst there were 25 million bed nights – the number of nights visitors slept in the county.

If you’re thinking of travelling abroad this year, be sure to organise your single trip travel insurance in advance

Date Created: 16 September 2016

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