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Niche UK-India route the target for new airline

IndiaNew airline POP has set its sights on meeting the demand for non-stop flights between the UK and Amritsar (Punjab) and Ahmedabad (Gujarat) in India.

The new low-cost, long-haul airline is aiming to become the only current operator of non-stop flights from the UK to two of India’s key secondary cities.

The Punjabi and Gujarati communities in both India and the UK have strong family connections, with weddings a particularly popular occasion when families make the effort to visit each other.

It is hoped that the new offering from POP will make it far more practical for brides and grooms living in the UK to keep with tradition and make a pre-wedding trip to buy their traditional costumes in India.

According to Navdip Singh Judge, chairman and principal of POP, by operating the only current non-stop flights between the UK and two Indian destinations, they will be able to open up new opportunities for the communities.

POP is already engaged in a rewards-based crowdfunding campaign to launch the new airline, which is offering gold passes worth £500 and eight VIP benefits.

The airline will offer a return seat to any POP destination to the first 7000 people to receive a gold pass, while the next 3000 people will be offered an off-peak return seat.

Among the other benefits is something that will appeal to those planning traditional family weddings – customers will be offered free and unlimited name changes on all tickets bought with a gold pass, with an extra luggage allowance for a third 23kg suitcase.

POP, an acronym for people over profit, will be donating a minimum of 51% of its profits to charities in both the India and UK – a policy directors believe will resonate strongly with the Gujarati and Punjabi communities in both countries.

If you’re thinking of travelling abroad this year, be sure to organise your long-haul travel insurance in advance.

Date Created: 21 June 2016

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