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Record visitor figures announced by Tourism New Zealand

NZNew figures from Tourism New Zealand show a rise in both value and volume in the country's tourism sector.

The new data shows more international visitors went to New Zealand and each one spent more money during their stay.

$10 billion

Statistics New Zealand released the International Travel and Migration data which revealed that total visitor arrivals for the year ending in April were up 10.6% and holiday arrivals increased by 15.5%, in part driven by an increase in numbers from arrivals from the US.

Total arrivals from India were up 11.4% with holidays arrivals rising by 16.4% and from China total arrivals rose 29.2% with holiday arrivals up 34%.

The country's Ministry of Business, Innovation and Employment's own International Visitor Survey saw the total international spend increase by a quarter for the year ending March 2016, and this means it broke the $10 billion barrier for the first time ever.

A real difference

Kevin Bowler, Tourism New Zealand Chief Executive, said that the results proved his organisation is making a real difference for the tourism industry in New Zealand and that it is succeeding by focusing its efforts on increasing value.

Bowler commented: “To see this level of growth in off-peak arrivals is exceptionally good news for the industry – by extending the traditional peak season it enhances employment opportunities and the value growth is bringing significant economic benefit to the country.

“The increased funding will be used to target growth opportunities from the USA and India to generate value for the industry now and into the future. 

Bowler added that additional marketing activity will be seen immediately in the US, as Tourism New Zealand invests in order to capitalise on newly announced air services which are expected to lead to an increase of 30% in available seats between the United States and New Zealand.

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Date Created: 24 May 2016

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