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Pioneering arts hotel opens in London

ArtGreen Rooms is a new hotel with a twist that is opening in North London just 12 minutes from King’s Cross and St Pancras International stations.

The start-up social enterprise and creative hub will be as far from the usual big chain hotel as it can get. It aims to become an integral part of the arts in the local community and is a not-for-profit business that will offer good value accommodation in a beautiful setting.

Inspire creativity

The whole concept is designed to attract artists visiting and working in London and to help inspire their creativity. Green Rooms will encourage its guests to engage to include themselves in an innovative programme of exhibitions, events and performances.

Located in a striking Art Deco building which was constructed in 1935 for The North Metropolitan Power and Electricity Company, the hotel has seen extensive restoration by renowned London-based architects SODA.

The project is the brainchild of Nick Hartwright, who is also co-founder of The Mill Co. Project social enterprise, and it will combine leading design with accessible rates which start at just £18 per night.

First UK arts-led social enterprise hotel

Hartwright explained: “We set out to create something completely new and different with Green Rooms, and I believe we’ve done that – this is the UK’s first arts-led social enterprise hotel.

“There are thousands of hotels in London but there’s a real shortage of affordable hotel accommodation that doesn’t compromise on quality.”

He added that everyone behind the project is confident that artists and creative individuals will enjoy any time spent in the Green Rooms.

Hartwright has worked closely with leading hotel entrepreneur and Hoxton Hotel creator Kurt Bredenbeck on the new project, which has also received backing from the mayor of London's office.

The four-floor hotel includes 22 double rooms, two studio apartments and two dormitory rooms which sleep 12 and 16 people. The ground floor has a lobby bar and there is a sizable gallery and exhibition space on the third floor.

Date Created: 10 May 2016

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