Qatar Airways strengthens sporting ties
Qatar Airways has become Official Airline Sponsor to the Beach Polo Cup Dubai and has also signed a new three-year sponsorship of Team Qatar Airways, continuing its policy of having strong links with the world of sport.
The carrier has a history of aligning itself with a variety of international sporting partnerships and has always aimed to reflect the sentiment of ambition and team spirit found in sporting achievements within its own core values.
Beach Polo Cup Dubai
The Beach Polo Cup Dubai brings together polo enthusiasts from around the world, as well as many famous international celebrities who also take part.
Tournament and Event Director of Beach Polo Cup Dubai at Mamemo Productions, Gaby Katiela, said: “Each year the Beach Polo Cup Dubai attracts the local, regional and international polo community to Dubai for a signature showcase of our beach variation of the Sport of Kings.
“The event provides an opportunity for existing polo fans and those new to the sport to watch the polo players in a luxurious and premium environment. We are delighted to have the world's fastest growing airline on board as an official sponsor.”
Going Places Together
Now in its 19th year of operations and boasting fleet of 179 aircraft flying to more than 150 destinations across six continents for both business and leisure passengers, Qatar Airways also recently launched its new global brand campaign that has the tagline ‘Going Places Together’.
Senior Vice President, Marketing and Corporate Communications, Ms. Salam Al Shawa, explained: “The State of Qatar's 2030 vision encourages the participation in a variety of sporting activities and as the national airline of Qatar we align ourselves to this vision as well.
“Sport – the world over – is celebrated as a means of bringing people together, and through supporting key events such as the Beach Polo Cup Dubai, whose fans fly in from the around the world to enjoy the event, we are able to showcase the sentiment of togetherness within our own new brand message – Going Places Together.”
The latest sponsorship deal continues through to 2018, while the airline's support for a wide range of sports is shown by its current deals with football giants FC Barcelona, the Pakistan Super Cricket League (PSL), the International Premier Tennis League (IPTL) Asia and the Qatar Football Association.
Date Created: 29 March 2016