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Brits reluctant to try Eastern dishes while on holiday

Eastern FoodWhile 31% of Brits claim they travel to the East to enjoy its cuisine, a shocking 53% of these holidaymakers are reluctant to try local dishes when they actually reach their destination.

The figures, released by Gulf Airline Emirates, found that although travellers are cautious about sampling local eastern delicacies a massive 62% will cook or eat these dishes at home.

As many as 33% enjoy Chinese cuisine from the comfort of the UK while 31% enjoy the taste of Indian food and 14% fill up on Thai dishes.

Enjoying the sites of the East

The research, which was originally commissioned to celebrate the launch of Emirates’ Go East Festival, found that while many Brits are attracted to Eastern cuisine the culture is also a big draw.

Almost two fifths (39%) travel to this part of world for the unique cultural experiences while a further 29% visit for a glimpse of the most popular tourist sites – The Great Wall of China (31%), Taj Mahal (17%) and Egyptian Pyramids (14%).

The report also found 39% of Brits had either travelled to the East in the last year or are planning to do so in the next 12 months, setting their sights on the most popular destinations which include:

  • Bangkok
  • Dubai
  • Sri Lanka
  • Mauritius
  • Islamabad
  • Perth
  • Thailand

The Go East Festival

Laurie Berryman, Vice President at Emirates, said that while Brits are fascinated by Eastern food and culture they perhaps need a little “inspiration” to make the best of the experiences on offer here. 

She went on to explain that the Emirates Go East Festival will “give people a real taste of the East” while hoping “it inspires people to go and experience it for themselves”.

Emirates will be hosting its own Go East Festival at five airport gateways around the UK – Manchester, London, Glasgow, Newcastle and Birmingham.

If you’re thinking of heading to the East, remember to book adventure travel insurance in advance

Date Created: 29 May 2015

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