10th ANNIVERSARY SALE
GET 10% OFF USE CODE: QUE2199

Questor Insurance News


Postcards a thing of the past as holidaymakers get tech-savvy

New research from AA Financial Services has unsurprisingly revealed that holidaymakers are now more likely to communicate with family and friends back home via text than the old fashioned method of a postcard.

The research found that holidaymakers are now twice as likely to send a text compared to a postcard, demonstrating just how much technology is now a key part of our holidays. Surprisingly, younger holidaymakers (those aged 35 or under) were actually the most likely to send a postcard home, possibly due to the novelty value of it.

Approximately a quarter of those questioned (27%) said they would utilise the old-fashioned method compared to a significantly larger percentage (55%) who said they favoured SMS. Mark Huggins, Director of AA Financial Services, commented on the findings:

“People tend to send a ‘we arrived safely’ text to family to let them know they’re okay. But it’s nice to receive a postcard too – it’s a keepsake and it’s much more personal than a text or email,” he stated. Younger holidaymakers who were questioned nominated Facebook (48%) and Twitter (6%) as their most likely methods of communication, while an intriguing 20% of people who were questioned suggested that they don’t contact anyone back home at all while they’re away.

The research also looked at how generous UK holidaymakers were, with most people bringing back gifts for their nearest and dearest while they’re away. The average gift spend stood at £44.32, with holidaymakers from the North-East singled out as the most generous. The average spend on gifts for people in that particular area stood at £78.18, dwarfing the rest of the UK overall.

Date Created: 29 September 2014

Related Articles

Related Links

Car Hire Insurance

Cover includes:
  • Excess on the car hire agreement
  • Tyres, windscreen and the underbody
  • Any driver aged 21 to 84 at the same premium
  • Cars and MPV's up to 9 seats
BUY NOW

News Archive

2017
2016
2015
2014
2013
2012
CONTINUE

We use cookies to ensure that we give you the best possible experience on our website.
By continuing to use this site, you consent to our use of cookies.