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Just 1 day to go until the ‘Great Summer Getaway’

The countdown to summer is underway, and it seems that scores of Brits only have a 24-hour countdown to go before declaring the start of the summer holidays. According to ABTA – The Travel Association - 2 million British holidaymakers are set to descend on airports across the country this weekend (25-28 July) in search of foreign shores and that heady combination of sun, sea and sand.

And what’s the destination that Brits are making a beeline for once their bags are packed? Spain is the simple answer with the lure of the Canary and Balearic Islands proving a draw for UK travellers time and time again. ABTA Members have also revealed that sales of holidays to other European gems such as Greece and Turkey are on the up. Brits are also happy to travel further afield with Florida proving to be the long haul destination of choice, while holidays to Dubai and Mexico have also sold well.

For those who want to get away from it all, while conserving as much as their precious annual leave as possible, city breaks are the obvious choice. Top choices for summer 2014 include Barcelona, Amsterdam, Rome, Paris and New York.

And with the UK lucky enough to have been graced with scorching temperatures on and off since spring, domestic bookings have also seen a boost.

Mark Tanzer ABTA Chief Executive said: “This weekend sees the start of the main holiday exodus, with the vast majority of schools now ‘out’ for the summer. Around 2 million British holidaymakers will be heading off for an overseas break, with many more holidaying at home. While a favourable exchange rate in many destinations will increase the appeal of overseas holidays, we also expect the warm summer weather we’ve recently experienced to make the UK popular for late bookers. Hot summer sun in the UK and abroad means lots of people will enjoy time at the pool or in the sea – whatever the destination, all holidaymakers should try and swim safe with the tips we have developed with the Royal Life Saving Society www.abta.com/swimsafe”.

Date Created: 28 July 2014

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