Rome and ski holidays top list of searches for travelling Brits

British travellers’ holiday preferences have been revealed by search-engine Google’s Zeitgeist list, which showed just what those in the UK have been searching online for in 2013. And it seems that breaks abroad still continue to dominate the list of trending internet search items.

When it came to the list of most trending destinations Rome topped the list, a position that may have been boosted by the election of the new pope in March. The top five was completed by New York, Amsterdam, Palma and Magaluf perhaps revealing that travellers are just as keen on city breaks as they are on beach holidays.

However, the ranking of trending holiday types seemed to contradict this fact, with city breaks and beach holidays taking 9th and 10th place respectively. Topping the ranking were two active break options – ski holidays and cycling holidays – with this followed by more breaks that help holidaymakers take in the great outdoors –countryside breaks and cycling holidays.

Whichever type of breaks UK holidaymakers are searching for, one thing is for certain; scores of them will be planning a mass exodus away from UK shores as part of the Great Christmas and New Year Getaway. According to figures from Travel Association ABTA the Christmas and New Year period [20 December – 3 January] is set to see an estimated 4 million Brits head overseas to sunnier shores.

Destinations that are set to prove popular include the Canary Islands, Tunisia, Morocco and the Cape Verde Islands for a guaranteed spot of winter sun, as well as Paris, Edinburgh, Amsterdam, Rome, and Dublin as great spots to take in the New Year.

Mark Tanzer, ABTA Chief Executive said: “Christmas and New Year are traditionally amongst the busiest times of the year and this year millions of Britons are heading off overseas for guaranteed snow or some much needed winter sun. Many will also be jetting off to visit friends and family or heading for a hotel break in the UK. As the roads will be busy, ABTA recommends that holidaymakers should leave plenty of time to get to the airport and check for engineering work before heading off if using public transport.” Wherever you head off on holiday it is important to organise last-minute travel insurance before you go, to ensure you have cover during your trip.

Date Created: 20 December 2013

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