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David Bowie to boost tourist numbers to Berlin

Despite recently turning 66, seasoned songster David Bowie has made his way back on to the music seen with a whole lot of bang and more than a dash of Berlin.

The music legend has attempted to capture the adoration of fans the world over with a smorgasbord of video scenes shot in the German capital for his new single. Entitled Where Are We Now?, the song’s video is shot against the backdrop of iconic Berlin sites including the Potzdamer Platz, the KaDeWe department store and the famed Dschungel disco on the Nürnberger Strasse.

The mesmeric tune’s focus on über-trendy Berlin is set to point travellers’ eyes in the direction of the city once more according to Christian Tänzler, the spokesman for the Berlin tourist office. “David Bowie’s decision to return to Berlin musically is great news for us and it will of course encourage even more people to come and see the city for themselves,” he said.

“He is one of the world’s greatest musicians – and a great hero in Berlin.” Berlin was the setting for one of Bowie’s other career-reviving moments, when the singer famously teamed up with the legends such as Iggy Pop in 70s’ West Berlin and recorded three albums – Heroes, Low and Lodger.

Since the fall of the Berlin Wall in 1989, the united city has attracted scores of visitors from around the globe keen to soak up the city’s culture and nightlife. In 2011 tourism figures in Berlin reached record numbers, with more than 25 million overnight visitor stays bringing in gross revenues of €10.3 billion (£8.29 billion). Speaking last year, Burkhardt Kieker, director of VisitBerlin, the city's main tourist service agency, said:

“Berlin is regaining the status of a world city. We are becoming a mass tour destination. The average Berliner is honoured by the tourists. “Paris and London have had hundreds of years to get used to their many visitors. We've only had 20 so far.” If you are planning a trip to Berlin or any other destination this year, it is crucial to secure the right type of travel insurance policy for your needs.

Date Created: 10 January 2013

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