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Bad weather leads to surge in holiday bookings

Heavy rainfall throughout June has prompted Brits to book a holiday as quick as possible, a travel association has said.

According to the Met Office, last month was the wettest June since records began more than 100 years ago in 1910. While the bad weather isn’t welcome by most people, travel companies are certainly enjoying the rain. Travel association ABTA has said that tour operators reported a 20% increase in holiday enquiries last month, compared to the same time last year.

“The UK is a beautiful country with exceptional holiday appeal but the weather this year has been setting records for all the wrong reasons,” said Victoria Bacon, ABTA Head of Communication. “It is no surprise that millions of us are looking to head off overseas for more reliable weather and high temperatures.”

Holiday company Thomson has reported a 20% year-on-year increase in online holiday searches, while tour operator On the Beach has seen a 20% rise in bookings in the last few weeks. “The bad weather has clearly had a positive effect on Brits booking foreign holidays,” said Alistair Daly, Marketing Director at On the Beach.

The ABTA has estimated that as many as 13 million people will go away in July and August, with a whopping 90% heading to countries around the Mediterranean in a bid to find some sun. But according to the ABTA, the weather isn’t the only advantage to a trip abroad this year. “British holidaymakers will also get a pleasant surprise in their favourite Eurozone destinations with the pound 10% stronger than last year,” said Ms Bacon. “It’s important that people book sooner rather than later as late offers are proving popular,” she added.

If you are planning a trip overseas this year, consider taking out a travel insurance  policy before you go. This will protect you financially while you’re away.

Date Created: 06 July 2012

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